JAIDEEP MEHROTRA
 
 

3 questions
Jaideep mehrotra ,
artist



In his latest body of work, the artist interprets urbanity,
its quirks, flaws and unexpected beauty. He examines the city and its layers of hope and despair, but with a touch of humour. Transmogrification of a City is, at once, startling and evocative

ELLE: You were one of the first Indian artists to start working in the digital medium. As it is becoming increasingly popular, what are your thoughts about it?
Jaideep Mehrotra : I find that it’s still amateur, and it will be some time before it gets better. There needs to be a true mix of mediums, with video and audio. But that level of finesse has not yet been attained. Somehow the work that does get shown seems like it’s divorced from the rest of the art world. I think there needs to be one body that handles digital art, which can assure quality work. Walk the line

ELLE: How do you see the art boom in India?
JM: Art is now a traded commodity, which has its advantages and disadvantages. An art lover and an art dealer don’t have to be the same, but as a person keeps buying art, they begin to appreciate it. So there can only be positive repercussions. What I do worry about is the overwhelming loss of aesthetics in India. This is not a country that lacks art or beauty, so there needs to be more done to regain that sense of aesthetics in everything – be it gardens, posters or cars.

ELLE: Transmogrification of a City is your first show in four years in Mumbai. Tell us a little about it.
JM: I live in Mumbai, so it does have a close influence on my work. And I find that if we look at the city with a sense of humour, we tolerate things better. Humour is what can save us. These paintings are about various aspects of the city, as I see them. I hope everyone can relate to them, and understand the language of my art.

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