Why is music used in TV commercials?

Music is used in TV commercials to evoke emotions, create a memorable experience, and enhance the brand message. A well-chosen soundtrack can capture the audience's attention, set the tone, and reinforce the product's identity. Additionally, familiar tunes or catchy jingles can aid in recall, making it easier for viewers to remember the brand long after the ad has aired. Ultimately, music helps to create a more engaging and persuasive advertisement.