What are three principles of marketing using a so-called flanking tactic?

Flanking tactics in marketing involve targeting a niche segment of the market to compete against larger competitors. Three key principles include: 1) Identifying underserved or specialized customer needs that larger competitors overlook, allowing for tailored offerings. 2) Leveraging innovation or unique value propositions to differentiate products in these niches. 3) Maintaining agility in marketing strategies to quickly respond to changes in consumer preferences and market dynamics, ensuring sustained relevance and competitiveness.