What is snob appeal propaganda?

The fallacy of snob appeal exploits our desires to be brought above the lower classes. We think that if we purchase the item, then greater glamor and prestige will be bestowed upon us.

EX.

Military recruiting posters rely on this, catering to those who want to be 'the best of the best.'

• "Future Marines. Do you have what it takes?"

Parents, who want distinguishing kids, fall into this trap as well.

• "Use the classical approach. You're better than the average homeschooler."