What does connotation mean in media?

Connotation in media refers to the implied or suggested meanings and associations that Words, images, or symbols carry beyond their literal definitions. These connotations can evoke emotions, shape perceptions, and influence audience reactions. For example, using the term "freedom fighter" may convey a positive connotation, while "terrorist" carries a negative connotation, even if both refer to individuals engaged in conflict. Understanding connotation is crucial for analyzing how media shapes narratives and public opinion.