What aesthetic means with regard to video shot composition?

In video shot composition, "aesthetic" refers to the visual style and artistic elements that contribute to the overall look and feel of the film or video. This includes the use of color, lighting, framing, and camera angles to evoke emotions and convey themes. A strong aesthetic enhances storytelling by creating a specific mood or atmosphere that resonates with the audience. Ultimately, it shapes how viewers perceive and connect with the narrative on screen.