What is the eight demand states in marketing?

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1199939

2026-02-27 03:40

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1. Negative demand: consumers dislike the product and may even pay a price to avoid it.

2. Nonexistent demand: consumers may be unaware or uninterested in the product.

3. Latent demand: consumers may share a strong need that cannot be satisfied by an existing product.

4. Declining demand: consumers begin to buy the product less frequently or not at all.

5. Irregular demand: consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis.

6. Full demand: consumers are adequately buying all products put into the marketplace.

7. Overfull demand: more consumers would like to buy the product than can be satisfied.

8. Unwholesome demand: consumers may be attracted to products that have undesirable social consequences. E.g. Cigarettes are harmful to society but attract more and more consumers to use.

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