Blizzard newspaper name in Rudolph red nosed reindeer?

In the Classic Television special "Rudolph the Red-Nosed Reindeer," the newspaper is called the "Blizzard." It announces various events and news related to Santa Claus and the North Pole, including the famous story of Rudolph and his glowing red nose. The use of the newspaper adds a whimsical touch to the storytelling, highlighting the excitement of the holiday season.