What does consumer choice mean?

A CHOICED CONSUMER IS ONE WHO KNOWS HIS OPTIONS AND CHOOSES RESPONSIBLY. Consumer choice is a theory of Microeconomicsthat relates Preferencefor consumption Good_(economics) and services to consumption expenditures and ultimately to Supply_and_demand. The link between personal preferences, consumption, and the demand curve is one of the most closely studied relations in economics. Consumer choice theory is a way of analyzing how consumers may achieve Equilibrium_(economics) between preferences and expenditures by maximizing Utilityas subject to consumer Budget_constraint.