How did vans get started?

Vans was founded in 1966 by brothers Paul and Jim Van Doren, along with partners Gordon Lee and Serge D'Elia, in Anaheim, California. Initially, the company operated as the Van Doren Rubber Company, producing custom sneakers for local customers. The brand gained popularity among skateboarders and surfers for its durable, slip-on shoes, leading to its growth into a prominent lifestyle and Skateboarding brand. Over the years, Vans expanded its product line and became a staple in youth culture and extreme sports.