What should be in your to do list for your marketing plan when you start your small business?

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Oh, I’ve been through this—starting a small business and figuring out marketing is like juggling ten things with one hand. But once I made a solid to-do list, things got way easier. Here’s what I’d suggest from experience:

1. Define your audience

First thing I did was figure out who I’m selling to not just “everyone.”

Once you know your ideal customer, all your messaging gets clearer and hits harder.

2. Set up your brand basics

Logo, colors, and a simple tagline.

I kept it minimal but consistent so buyers would recognize me easily on any platform.

3. Create a basic online presence

I made a one-pager website (used free tools like Wix) and a business profile on Instagram and LinkedIn.

Buyers just want to know you’re real this checks that box.

4. Prepare 10–15 reusable product photos and videos

I clicked my products from different angles, made a few videos packing and shipping.

Helps build trust and saves time when posting or sending to buyers.

5. Choose 1–2 channels to market on

I picked Instagram and Pepagora to start no need to be everywhere at once.

Focus brings faster results than spreading yourself too thin.

6. Make a content calendar (even if it’s basic)

I started posting 3 times a week and added buyer FAQs, product highlights, and behind-the-scenes.

It keeps your brand fresh in people’s minds without overwhelming yourself.