Who is the market leader in the toothbrush market?

As of my last update, Colgate-Palmolive is often considered the market leader in the toothbrush market, known for its strong brand recognition and extensive product offerings. However, companies like Procter & Gamble, with its Oral-B brand, also hold significant market shares. The competition remains dynamic, with innovations in electric toothbrushes and oral care technology influencing market positions.