How intangle and tangible relate to creating goods and services and its relevant to marketing manager?

Intangible goods, such as services, ideas, and brand reputation, contrast with tangible goods, which are physical products. In marketing, a manager must effectively communicate the value of both types, emphasizing the benefits and experiences associated with intangible offerings while highlighting the features and quality of tangible products. Understanding this distinction helps marketers tailor their strategies to meet consumer needs and preferences, ultimately enhancing customer satisfaction and loyalty. Balancing both aspects is crucial for developing a comprehensive marketing approach.