Why was disco so attractive to mainstream pop culture?

Disco captivated mainstream pop culture in the 1970s due to its infectious dance beats, vibrant nightlife scene, and emphasis on self-expression and inclusivity. The genre's blend of funk, soul, and pop created a party atmosphere that appealed to diverse audiences. Additionally, disco's association with liberation movements, such as LGBTQ+ rights, resonated with many, fostering a sense of community and celebration. Its glamorous fashion and iconic dance clubs also contributed to its widespread allure.