What are the key persuasive techniques used in consumer advertising?

Testimonial- using Words of an expert or famous person to persuade

Bandwagon- using social pressure to persuade people to purchase the product because 'everyone else is doing it'.

Repetition- idea is repeated over and over, like in that "Head On" commercial

Transfer- using names or pictures of famous people but not direct quotes

Free or Bargain- a speaker suggests that the public can get something for nothing or almost nothing

Glittering Generalities- in glowing terms and offering no evidence the speaker or advertiser supports a candidate or a solution to social problems

Common Sense- trying to persuade using everyday sense of good or bad/right or wrong

Emotional Words- Words are used that make you feel strongly about an idea

Reasoning- luring the reader by listing or explaining reasons or an idea

Card Stacking- telling only one side of the story as if there were no opposing view or other consideration

Exigency- creating the impression that action is required immediately or the opportunity will be lost forever

Flag Waving- connecting a person, product, or course with undue patriotism

Innuendo- causing the audience to become wary or suspicious of the competition by hinting that negative info may be kept secret

Name Calling- negative or derogatory Words to create a distasteful association in the mind of the audience

Plain Folks- using a person who represents the "typical" target of the ad to communicate the message that we are alike, and I use/buy/believe this so you should to