What inspired Jessie j to write price tag?

Jessie J was inspired to write "Price Tag" as a response to the commercialization of the music industry and the pressure artists face to prioritize profit over creativity. She wanted to convey a message about valuing authenticity and the importance of music as a form of expression rather than just a business. The song emphasizes the idea that happiness and fulfillment come from genuine connections and artistic integrity, rather than material wealth.