Sony or Panasonic

There can be no single answer to this question. Both companies make fine products. Both are innovators and introduce new and interesting improvements to products on a regular basis. With so little to choose between companies such as these, a choice between products of one or the other comes down to personal preference more than any other factor.

If you are buying a television, it is important to spend time to look at the image of each. The one that has the picture you prefer is the one you should probably be buying.