Mao Zedong won support in China through a combination of effective Propaganda, grassroots mobilization, and promises of land reform. He appealed to the peasantry by advocating for their rights and proposing the redistribution of land from wealthy landlords. Additionally, Mao's leadership during the Long March and the Chinese Civil War helped to cultivate a sense of loyalty and nationalism among supporters. His emphasis on the importance of the rural population and his vision for a communist society resonated deeply with many Chinese citizens seeking change.
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