Did George Harrison think of the alter ego idea for the beatles?

Yes, George Harrison was instrumental in the concept of The Beatles' alter egos, particularly during the "Sgt. Pepper's Lonely Hearts Club Band" era. He and the other band members embraced the idea of personas to explore new artistic directions and to differentiate their music from their earlier work. This creative approach allowed them to experiment with various styles and themes, contributing significantly to the album's innovative nature. Harrison's interest in spirituality and individuality also influenced the development of these alter egos.