Who is the Agency of Record for Trader Joe's?

Trader Joe's, which is owned by the German supermarket company Aldi, does not have an agency of record. Although they have been known to air local radio ads in some markets in the past, they do not air TV commercials or traditional print or Web ads through an agency.

They produce a humorous circular, "The Fearless Flyer," which is locally distributed near its stores, and they maintain a website at traderjoes.com. This marketing is created in-house.