Who is the boy in the Reese's puff commercial?

The boy in the Reese's Puffs commercial is known as the "Reese's Puffs Kid" and is portrayed by actor and musician, Tyrese Haliburton. He gained popularity for his catchy and energetic performance in the ads, which emphasize the fun and deliciousness of the cereal. The commercials often feature a playful and upbeat atmosphere, showcasing the boy's enthusiasm for Reese's Puffs.