Why does wrigley has chosen to use intermediaries rather than sell directly to consumers?

Wrigley likely uses intermediaries to leverage their established distribution networks, allowing for greater market reach and efficiency in getting products to consumers. Intermediaries can provide valuable insights into local markets, manage inventory, and handle logistics, which can be more cost-effective than direct sales. Additionally, partnering with intermediaries helps Wrigley focus on its core competencies, such as product development and marketing, while relying on experts for distribution.