What is the difference between strategic goals and strategic objectives?

If you are confused about the difference between goals, objectives and strategies then remember that:

• A goal is where you want to be, a destination

• An objective is the direction you have to take to get to your destination

• A strategy is what you have to do to get there

The following analogy may help:

• My goal is to become a millionaire

• My objective is to increase my wealth

• One strategy I will employ is to undertake education to give me the skills I need