I'm not sure of the Dominic's four stage model...
I know about Antonio's TC six stage model of planning public relation program.
1. Put measures in place to track the results of your PR Campaign
2. Understanding in how to define your goals in achieving what your objective is
3. Define and write down your objectives for your publicity or media
4. Develop your plan of attack
5. Develop a schedule for your public relation campaigns
6. Determine who your target audience consists of
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