What is an appeal based off credibility?

An appeal based on credibility, often referred to as ethos, is a rhetorical strategy that establishes the trustworthiness and authority of the speaker or writer. This approach relies on the audience's perception of the individual’s character, expertise, and reliability to persuade them to accept a particular argument or viewpoint. By demonstrating knowledge, experience, and ethical integrity, the communicator enhances their persuasive power and fosters confidence in their message.