What are general characteristics of public communication?

Public communication typically involves the dissemination of information to a broad audience through various channels, such as speeches, media, or public events. It is characterized by its intention to inform, persuade, or entertain, focusing on clarity and engagement to effectively reach diverse groups. Additionally, it often emphasizes the use of rhetorical strategies and visual aids to enhance understanding and retention of the message. Overall, public communication aims to foster dialogue and influence public opinion or behavior.