What type of brands are sears craftsman tools and Kenmore appliances examples of?

Sears Craftsman tools and Kenmore appliances are examples of private label brands. These brands are owned by a retailer—in this case, Sears—and are typically manufactured by third-party companies. They often offer quality products at competitive prices, appealing to consumers looking for value. Additionally, private label brands can foster customer loyalty by providing unique offerings distinct from national brands.