What is Holistic marketing concept?

Holistic marketing concept is based on development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.

Holistic marketing recognizes that "everything matters" with marketing

and that a broad, integrated perspective is necessary to attain the best solution

Four main compnents of holistic marketing are: relationship marketing - integrated marketing - internal marketing - and socially responsible marketing.

Im other Words it is brining everything together