What is lead-in merchandising?

Concept of Lead In - Many planograms will have an arrow on the lower left hand corner of the schematic that shows which direction a planogram should be set. This arrow is called the lead in arrow. Setting a planogram with a lead in can get a little tricky so understanding the concepts are very important.

When setting a planogram with a lead in arrow you will need to be aware of the location of the gondola in relation to the main aisle. It is important to ask store personnel where the main aisles are.