The BCBG Brand and Collections

BCBG is a women’s fashion line, created by the French fashion designer Max Azria in 1989. The name, BCGC, is derived from the French phrase “bon chic bon genre”, which means “good style, good attitude” in English. Since 1989, BCBG has been recognized for it’s cutting edge style, amazing collections, and high quality clothing.

There are currently eight different BCBG brands, with two carrying the BCBG name, BCGCMAXAZRIA and BCBGeneration. BCBGMAXAZRIA is a sophisticated brand that offers women ready-to-wear fashion, that appears as if it could have came straight off the runway. This brand was Max Azria’s second creation in the United States, but the first that bared his name. BCBGMAXAZRIA is the brand from which many of Azria’s other brands were created, including BCBGirls, To the Max, BCBGeneration, Max Azria, MAX Rave, Herve Leger, MaxandCleo, manoukian, and Miley Cyrus for Max Azria.

BCBGeneration was created in 2008 by combining BGBGirls and To the Max. This brand exudes a classic youthfulness, while still being sophisticated enough to be worn by women of all ages. BCBGeneration is a very urban brand that is not afraid to take risks, while still highlighting the feminine form in a flattering and sexy way.

BCBG offers women dresses, evening gowns, tops, jackets, sweaters, bottoms, jeans, swimwear, handbags, shoes, and accessories. The average BCBG boutique aims to be a one-stop shop for all of a woman’s fashion needs.

However, BCBG fashion can be a bit expensive for the average consumer. The average cost of a cocktail dress will run shoppers anywhere from $150 to $400. The average cost of a top from BCBG will cost a shopper anywhere from $50 to $200. These high prices can put this brand out of many consumer’s price range.

Fortunately, consumers who love the look of this designer brand, but find the clothing too pricey can take advantage of the BCBG outlet stores, or the Final Cut outlet. Items from these stores are commonly 50% off or more, making them much more affordable to the masses. However, no matter where shoppers prefer to shop for their favorite BCBG fashions, they are sure to enjoy high quality items, that perfectly showcase their sense of style.