Why did Kraft didcontinue Jello 1-2-3?

Kraft discontinued Jell-O 1-2-3 primarily due to declining sales and changing consumer preferences. The product, which featured a unique layering capability, faced stiff competition from other dessert options and lacked the demand necessary to justify its continued production. Additionally, shifts towards healthier eating habits and fewer consumers seeking novelty in desserts contributed to the decision to phase out the product.