What are the questions that can be asked when an internal marketing is being conduct in an organization?

When conducting internal marketing in an organization, key questions to consider include: What are the current perceptions of the company's brand and values among employees? How effectively do employees understand and communicate the organization's goals and objectives? What are the barriers to employee engagement and motivation, and how can they be addressed? Lastly, what strategies can be implemented to enhance internal communication and foster a culture of collaboration?