what is the effective use of seo?

The effective use of SEO (Search Engine Optimization) is gaining organic traffic from search engines like google, Bing, and others. Proper on page and off page seo best practices will allow your content to rank higher in the search engine results page (SERP). Pages with higher rank naturally get higher click through rates (CTR).

SEO is not easy and depending on your content it can be even more difficult through high competition keyWords and overall content management.