What is a brand?

A brand is a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.

As well,a brand is the collective consumer perception of a company, product or service that is uniquely your own. This brand is shaped through the brand identity and its marketing execution as well as by personal or corporate experiences with the brand, by Word of mouth and by the media.

A brand is the philosophy that changes the minds of customers. It needs uniqueness, positioning and now days social media.