How do you promote a service and an aftercare product?

To promote a service and its corresponding aftercare product, start by highlighting the benefits and unique features of both offerings through targeted marketing campaigns, such as social media, email newsletters, and engaging content. Use testimonials and case studies to build trust and demonstrate effectiveness. Additionally, consider bundling the service with the aftercare product at a discounted rate to encourage purchases while reinforcing the product's value in enhancing the service experience. Finally, offer educational content, such as how-to guides or videos, to show customers the best ways to use the aftercare product.