What is firm on price?

"Firm on price" refers to a situation in which the seller is unwilling to negotiate or lower the price of a product or service. This often indicates that the price is fixed, reflecting the seller's confidence in the value of the offering or the market conditions. Buyers are expected to either accept the stated price or forgo the purchase altogether, as there is no room for bargaining. This term is commonly used in real estate, retail, and various business transactions.