What external factors can influence organization?

The successful execution of a marketing plan can involve planning for elements over which you have no control. A SWOT (strengths, weaknesses, opportunities, threats) analysis is a comprehensive evaluation of how your company operates internally and how it addresses uncontrollable external factors. With every attempt to launch a new product or develop a new advertising campaign, there will be elements outside the company over which you have no control but yet will affect your marketing plans significantly.