What is exclamatory lead?

An exclamatory lead is a compelling opening sentence in journalism or writing that expresses strong emotion or excitement, often using exclamatory punctuation. It aims to grab the reader's attention immediately by conveying urgency or enthusiasm about the subject matter. This type of lead is effective in drawing readers in and encouraging them to continue reading to learn more. It is typically used in feature stories, opinion pieces, or any content where emotional engagement is key.