Why is sports company puma called puma?

Puma, the sports company, is named after the puma cat, which symbolizes agility, strength, and grace—qualities that align with athletic performance. The brand was founded in 1948 by Rudolf Dassler, who sought to create a name that conveyed a sense of power and dynamism. The puma cat's reputation as a fast and agile predator resonated with the company's mission to produce high-quality athletic footwear and apparel. This naming helped establish a strong brand identity associated with performance and competitiveness in sports.