Wiener's interactive model of communication, developed by Norbert Wiener, emphasizes the dynamic and reciprocal nature of communication processes. It incorporates feedback loops, highlighting that communication is not a one-way transmission but rather an exchange where both sender and receiver influence each other. The model illustrates how messages are encoded, transmitted, and decoded, with the inclusion of noise and context affecting the clarity and effectiveness of communication. This approach underscores the importance of interaction and adaptation in effective communication.
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