shopping goods are those goods for which the gain derived from making price and quality comparisons are more than the costs of making such comparisons. In case od shopping goods, the consumer regularly formulates a new solution to his need each time the need is aroused.
Frequent changes in price, style, features or product technology causes the existing information to become obsolete.
Also, the consumer will be willing to make additional comparisons until the benefits derived from making such a comparison is more than the cost of making such comparisons.
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