Who is PacSun's biggest competitor?

PacSun's biggest competitor is likely Zumiez, as both retailers cater to a similar demographic of young consumers seeking casual and streetwear fashion. Additionally, brands like Urban Outfitters and Hollister also compete in the same space, offering lifestyle apparel and accessories that appeal to the same target market. The competition is intensified by the growing presence of online retailers and fast-fashion brands that attract similar customers.