What is content-performance matrix?

The content-performance matrix is a strategic tool used to evaluate and categorize content based on its effectiveness and engagement levels. It typically plots content types on axes representing performance metrics, such as views, shares, or conversions, against relevance or strategic goals. This helps marketers identify high-performing content, areas for improvement, and content that may need to be retired or revamped. By visualizing content performance, teams can make informed decisions about future content strategies and resource allocation.