The target audience for Imagine Dragons primarily consists of young adults and teenagers, typically ranging from ages 15 to 35. Their music appeals to fans of alternative rock and pop, often resonating with those who appreciate anthemic choruses and emotive lyrics. Additionally, their songs often find favor among listeners who enjoy themes of personal struggle, resilience, and empowerment. The band's energetic sound and relatable messages have contributed to their wide appeal across various Demographics.
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