Before 2008, the opportunity cost of non-GM food for many buyers primarily involved the higher prices and limited availability compared to genetically modified (GM) options. Consumers choosing non-GM foods often sacrificed the convenience and potential cost savings associated with GM products, which were typically more affordable and widely available. Additionally, buyers may have given up the perceived benefits of GM foods, such as prolonged shelf life and enhanced nutritional content, in favor of their preference for non-GM options.
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