What is a non-marginal pricing?

Non-marginal pricing refers to a pricing strategy where the price of a product or service is set based on factors other than the marginal cost of producing an additional unit. This approach often considers broader economic factors, market demand, competitor pricing, and perceived value to consumers. Non-marginal pricing can be used to maximize profits, manage supply and demand, or position a brand in the market, rather than strictly adhering to cost-based pricing models.