It depends on the type of BMW. The 1 series can go from about $30,000 - $45,000. While 3 series and 5 series can be around $40,000 - $60,000. Then there's the 6 series and 7 series, which start at $60,000 - $120,000. BMW ///M cars are just more modified versions of 1, 3, 5, and 6 series and sell for more money.
The M-versions of the 2011 3, 5 and 6 series BMW models cost considerably more. Below are the prices from MotorTrend's site:
2011 BMW M3 ($55-67k)
2011 BMW M5 ($85-90k)
2011 BMW M6 ($102-108k)
The best deals on BMWs are the CPO's, in my opinion. For example, while 3-Series's go from $30-40k new, one can be had 3 years old with 20k miles (with warranty) for about $22-30. A 25-30% saving is normal over buying new, and with the 3% financing, is the best deal. The cars are still like new.
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