Why do people say he bleached himself?

The phrase "he bleached himself" often refers to an individual's attempt to lighten their skin tone, which can be a controversial topic linked to societal standards of beauty and racial identity. This expression is commonly associated with public figures who have undergone skin-lightening procedures, leading to discussions about self-image, cultural pressures, and the impact of colorism. It can also carry a negative connotation, suggesting a rejection of one's natural heritage.