How do you categorize prospective clients in the salon?

Prospective clients in a salon can be categorized based on several factors, including their Demographics (age, gender, and income level), service preferences (hair, skin, nails, etc.), and frequency of visits (new clients vs. returning clients). Additionally, clients can be segmented by their engagement level, such as those who actively follow the salon on social media versus those who may have found the salon through referrals or advertisements. This categorization helps tailor marketing efforts and improve service offerings to meet the specific needs of each group.