What do jingles use in advertising?

To sound with a fine, sharp, rattling, clinking, or tinkling sound; as, sleigh bells jingle., To rhyme or sound with a jingling effect., To cause to give a sharp metallic sound as a little bell, or as coins shaken together; to tinkle., A rattling, clinking, or tinkling sound, as of little bells or pieces of metal., That which makes a jingling sound, as a rattle., A correspondence of sound in rhymes, especially when the verse has little merit; hence, the verse itself.